Concept: Howl at the Moon will celebrate the opening of its 17th location in Midtown Manhattan this month. Howl is home to a high-energy, interactive music experience that’s been a nightlife staple in cities across the country from Los Angeles, to Boston for the last 25 years. Howl’s five full-time entertainers each play five instruments in addition to belting out hit after hit in a show that doesn’t stop. Whether it’s a Wednesday or Saturday night, you will hear everything from “Uptown Funk,” to “Living on a Prayer” in an energized club atmosphere where guests are encouraged to get on their feet.
Design: Howl at the Moon’s newest location underwent a multi-million-dollar renovation to transform the space that once housed Lucky Cheng’s into a state of the art entertainment venue. The NYC location features two floors complete with a mezzanine that overlooks the main stage below, two spacious bars and six flat screen TV’s to catch all of the action. Howl was conceived to provide a 360-degree nightlife experience in addition to having the capacity and host private events for up to 600 guests.
Food: To complement the music, Howl at the Moon’s Executive Chef Hezekiah Johnson serves up an eclectic food menu with unique twists on traditional American fare. Howl’s dinner menu boasts 9 different sandwiches along with 6 burger options like their Breakfast Burger complete with a sunny side up egg and 3 Little Pigs Burger with bacon, ham and BBQ pork. Guests also have the ability to build their own Mac & Cheese dish with 11 add-ons to choose from including Flank Steak, Chorizo and Gold Fish. Johnson helms from Philadelphia where he worked for Brulee Catering and Harvest Season Grill & Bar.
Cocktails: Howl at the Moon’s head mixologist Baylea Morgan, who has worked with the brand for the last 8 years, has created a fun-filled and fruity cocktail menu including signatures like a Honey Mango Margarita, Apricot Ginger Smash and St. Germaine Lemonade. Instead of a pricey bottle list, Howl boasts a shot list with options like Pineapple Upside Down Cake and Cinnamon Toast Shooter in addition to super-sized 86-ounce Hurricane, Painkiller and Fruit Roll Up buckets, perfect for larger parties. Howl also serves up 13 rotating specialty beers and 17 classic favorites by the draft and bottle.
Days of Operation: Wednesday & Saturday